Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction (Springer Texts in Business and Economics)
ISBN-10:
3662514990
ISBN-13:
9783662514993
Author(s): Swan, Scott; Gaubinger, Kurt
Edition: Softcover reprint of the original 1st ed. 2015
Description:
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
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