Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals)

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Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals) image
ISBN-10:

3658370165

ISBN-13:

9783658370169

Edition: 1st ed. 2022
Released: May 14, 2022
Publisher: Springer
Format: Hardcover, 582 pages

Description:

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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