Power Brands

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Power Brands image
ISBN-10:

3527503900

ISBN-13:

9783527503902

Edition: 1
Released: Dec 22, 2008
Publisher: Wiley-VCH
Format: Hardcover, 370 pages
Related ISBN: 9783527502820

Description:

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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The Power Brands book is in very low demand now as the rank for the book is 9,296,633 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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