Power Brands: Measuring, Making and Managing Brand Success
Description:
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Best prices to buy, sell, or rent ISBN 9783527502820
Frequently Asked Questions about Power Brands: Measuring, Making and Managing Brand Success
The price for the book starts from $10.99 on Amazon and is available from 8 sellers at the moment.
If you’re interested in selling back the Power Brands: Measuring, Making and Managing Brand Success book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Power Brands: Measuring, Making and Managing Brand Success book, the best buyback offer comes from and is $ for the book in good condition.
The Power Brands: Measuring, Making and Managing Brand Success book is in very low demand now as the rank for the book is 5,757,275 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.