Business-to-Business-Marketing im Profifußball (German Edition)
ISBN-10:
3322816508
ISBN-13:
9783322816504
Author(s): Bieling, Marc
Edition: Softcover reprint of the original 1st ed. 2004
Released: Mar 19, 2012
Publisher: Deutscher Universitätsverlag
Format: Paperback, 411 pages
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Description:
Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing für Profifußballvereine umfassend und verständlich dar.
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