The Deadline Effect: Inside Elite Organizations That Have Mastered the Ticking Clock

Product Description In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal).Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions. Review “The good news . . . is that we can make deadlines work for us instead of the other way around. Mr. Cox has a wry touch . . . and a good eye for detail.” —Wall Street Journal “When you have a healthy relationship with crunch time, the book argues, you can do great work and enjoy vacation to the fullest.” —GQ “The Deadline Effect is an amazing read—it really hits home since on CNBC I’m constantly on deadline. Fascinating stories and practical takeaways!” —Julia Boorstin, Senior Media and Entertainment Reporter, CNBC “Cox intertwines behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies.” —Financial Times “The Deadline Effect is more than just a book about being more effective: it's a fascinating amalgamation of productivity tips and deep dives into the lives of people meeting extraordinary deadlines. . . . Journalist Christopher Cox does an excellent job finding real-life examples of the importance of deadlines. . . . Fast-paced and informative, The Deadline Effect will teach readers how to use deadlines to their own advantage. . . . Full of pointers on how to be more motivated and productive and written in an approachable, pithy way, The Deadline Effect is sure to fascinate readers.” —Shelf Awareness “Cox is a seasoned dispenser of constraints and expectations, and, in turn, a coaxer and a cajoler of those who must meet them . . . He wants to demystify deadlines in order to defang them, to assure us that if we just tilt our heads we can see our demons as our friends.” —Rachel Syme, The New Yorker “Fascinating . . . Cox’s profiles are full of insight and the observational flare of excellent magazine writing. . . . This entertaining guide to the art of getting things done gets it done with style.” —Publishers Weekly "The Deadline Effect is filled with case studies that are smart, fun to read, and filled with drama. And most important, there are real lessons here: about how to work more creatively and efficiently, and how the ticking clock of a deadline often pushes us to do our best work." —Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better "Christopher Cox is highly lucid and a quick learner, who also happens to be skilled at explaining big ideas through stories. The examples are wildly various and creative, and each feat