Potato Chip Ticket Sales

Sports Group Sales Broken Down EffectivelyConsidered one of the top sales trainers in the sports industry, Kathy Burrows lays out the foundation of Potato Chip Ticket Sales. This primer is meant to help new business account executives fresh into the sports and entertainment industry learn the foundation of ticket sales; including season, group and premium. The book has applications for general business leadership as well.Burrows’ book includes enough information and tips for veterans of a ticket sales staff, along with various “Potato Chip Trainers” and “Potato Chip Sales Games” to promote group activities as a team’s front office ticket sales staff develops their skills together. Kathy Burrows has worked with several major league sales staffs, developing training for organizations in MLB, NBA, WNBA, MLS, USL, NASCAR, MiLB, UHL, AHL along with lacrosse and fastpitch.Testimonials:“The positive impact of a training session with Kathy Burrows always yield high results.  Kathy brings high energy, challenges you to focus on finding your niche and gives you the tools to run a successful small business as a seller." – Natalie White, Senior Vice President, Los Angeles Sparks WNBA“If you are looking for someone to infuse a major dose of energy and creativity into your sales staff look no further than Kathy. In a short time she created a crew of entrepreneurs out of sales people...set them up like they were their own small business...taught them how to write a personal business plan and get after it with a whole new positive outlook.  The outcome...results!” Amy Scheer – Chief Commercial Officer, New York Red Bulls MLS“Kathy has been a terrific addition to the team her at MIS.  She provides a combination of deep industry knowledge with positive mentoring/coaching to the team that empowers them to develop their own individual sales strategies that are aligned with overall organizational vision.  Her impact on each team member from the first year AE to all levels of leadership has helped us transform the way we engage our fans throughout the sales process.” – Rick Brenner, President, Michigan International SpeedwayCategories for this bookSports management careersSellingLeadershipExecutive CoachingInside SalesSales TrainingTicket SalesBusiness PlanExecutive TrainingProspecting For SalesSports Jobs