Display of Power: How FUBU Changed A World Of Fashion, Branding, and Lifestyle

Daymond John was inexperienced. He was uneducated. With no formal business training to speak of, he was just a hustler from Hollis with a pipedream of making it big. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU’s wildly successful launch, founder and CEO Daymond John is out to tell the story of the FUBU fashion empire. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation.

Daymond John lays it all out on the line―his secrets to success, his triumphs, and his utter failures―to show what it takes to harness and display the power that resides in us all. Part autobiography and part blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life.