Selling Rules!: 52 ways you can achieve sales success

Murray Raphel has traveled the world, speaking to audiences large and small about how to sell their products. In Selling Rules!, Raphel condenses his half-century of experience into 52 rules that help everyone improve their sales techniques. He reminds us that “everyone sells,” no matter what your profession. Read one rule a week—or all 52 at once! Selling Rules! is your guide to sales success. PRAISE FOR MURRAY RAPHEL’S SELLING RULES! “Simply follow one rule a week and you’ll have your most successful year ever.” ALAN ROSENSPAN, PRESIDENT, ALAN ROSENSPAN AND ASSOCIATES “The rules are simple, solid, and a surefire guide for the sales professional . . . and don’t be surprised if it tickles your funny bone. It did mine.” JERRY REITMAN, EXECUTIVE VICE PRESIDENT (RET.), THE LEO BURNETT COMPANY