Best Customers: Demographics of Consumer Demand

Starting a new business? Repositioning your products? Looking for customers? Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The just-published 17th edition of Household Spending: Who Spends How Much on What reveals who is spending and the products and services they are buying. New to this edition is the latest comparison of spending before (2000–06) and after (2006–10) the Great Recession. The annual spending data in Household Spending, the first edition of which was published more than twenty years ago in 1991, allow you to compare and contrast spending by a host of demographic characteristics. With this vital information, you can determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending. You get the answers by the demographics that count—age, income, household type, high-income households, region of residence, race and Hispanic origin, and education. You can see Household Spending's introduction, table of contents, index, and sample pages at newstrategist.com, where you can also download this title as a PDF linked to Excel spreadsheets of all data tables