Household Spending: Who Spends How Much on What

Starting a new business? Repositioning your products? Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The 15th edition of Household Spending: Who Spends How Much on What reveals where the money is.The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics to determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending.You get the answers by the demographics that count--age, income, household type, high-income households, region of residence, race and Hispanic origin, and education. The book's introduction describes how the book is organized and how to use the four different type of tables in each chapter: Average Household Spending, Indexed Household Spending, Total Household Spending, and Household Market Shares.Beginning with an overview chapter on spending in 2008, the book then examines spending hundreds of products and services organized into 11 chapters on apparel, entertainment, financial, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco.The appendices include an examination of the methodology behind the Consumer Expenditure Survey, on which the book is based; Percent Reporting Expenditure and Amount Spent, Average Quarter 2008; and Spending by Product and Service Ranked by Amount Spent, 2008. Also included are a table of contents, list of tables, glossary, and index.