Persuasive Communication: Twenty-five Years of Teaching Lawyers

Eric Oliver is a noted trial consultant, speaker and educator who has specialized in verbal, nonverbal, and implicit communication skills for over twenty-eight years-twenty-five working with trial lawyers. This book provides the best of his advice over this career as one of the country's leading trial consultants. In the book, Oliver discusses how trial lawyers can prepare and present more receiver-friendly cases for settlement presentation and in trial. The advice helps lawyers build a presentation plan for each case, which they can adapt to any venue. This presentation plan integrates the verbal, visual, and personal parts of the case story, and is based on the decision-makers needs and expectations. Oliver also discusses how to uncover those expectations in focus groups and voir dire.