The Truth About the Martial Arts Business

This classic book by John Graden shows readers step-by-step how to keep more students enrolled in martial arts, with: trial vs. non-trial enrollment strategies; how to teach a trial lesson; how to set tuition; 12 income streams; what it costs to get one student; how to make cash outs work; how to improve retention and renewals; how to design your curriculum for high retention and quality, plus a 100 question test to determine if readers have what it takes to create a rewarding martial arts career. John Graden has written the best selling books on the subject of running a martial arts school.