Designing
ISBN-10:
1932026142
ISBN-13:
9781932026146
Author(s): Ivan Chermayeff; Tom Geismar
Edition: First Edition
Description:
designing: presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. The book presents Design as an idea-driven, intuitive process, revealing a professional way of thinking about visual problems. This tribute dissects Chermayeff and Geismar's work, with every treatment shown as a response to a unique set of Design constraints.
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