Public Speaking in a Multicultural Society: The Essentials

This text focuses on ways to be an effective public speaker in an increasingly multicultural society. Samovar (San Diego State U.) and McDaniel (international communication, Aichi Shukutoku U., Japan) offer an approach that is practical, brief, and a blend of multicultural and domestic diversity and traditional public speaking examples. Beginning with the communication process, they explain such topics as speech purpose and audience analysis, material organization and visual aids, delivery, structure, persuasion, and language usage, with sections and examples that address multicultural issues. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)