Spin to Win: The Essential P.R. Guide for Business and Career Success

Spin To Win gives you insider media tips you won'st get anywhere else. What do editors and producers look for? Uncover the secrets for media success with writers and producers from the top media outlets. Mora teaches the insider secrets of how to place yourself, your business, or your product in top national and regional media. Ever wonder why certain businesses and professionals are constantly in the public eye? Spin To Win gives you insider media tips you won'st get anywhere else. Uncover the secrets for media success with writers and producers from the top media outlets. Mora teaches the insider secrets of how to place yourself, your business, or your product in top national and regional media. Spin To Win puts the power of the information age in your hands. Using the techniques outlined in this book, you'sll no longer simply watch the news--you'sll be the news.