A Year of Selling Profitably (revised edition)

In A Year of Selling Profitably, print sales guru Harris DeWese shows how two-hour weekly in-house sales meetings can effectively and inexpensively motivate and recharge printing industry sales staffs from 1 to 100+. Everything that's needed to moderate a full year of energetic, educational sales meetings that will instill confidence and competence in your staff is right here! Each month, there are four weekly agendas that provide step-by-step instruction on key sales concepts such as selling persuasively; developing a marketing communications program; and getting past the gatekeepers.Follow the topics month by month for a comprehensive, year-long program: Month 1: Prospecting New Business; Month 2: Building a Prospect Database; Month 3: Listening EffectivelyMonth 4: Canvassing Techniques; Month 5: Profit-Building Sales Plans; Month 6: Effective Sales Presentations; Month 7: Persuasion TechniquesMonth 8: Taking on Technology; Month 9: Marketing for Salespeople; Month 10: Winning Sales Letters; Month 11: Overcoming Price Resistance; Month 12: Closing the Deal