Hands-On Marketing for the Printer

Theoretically, marketing is simple: Convince people that you can provide your customer with what he wants, when he wants it, where he wants it, at a price he is willing to pay -- and at a profit to you. But while many companies understand the theory, they often fail at execution. In this new, updated edition of Hands-on Marketing for the Printer, Lyman Henderson draws on over 50 years of experience as President and Honorary Chairman of Davis + Henderson, Ltd., his family-owned printing communications firm, to define and show how you can apply the concepts of marketing to your business to create a more rewarding, diverse, and profitable organization. Providing useful, real-world information, Henderson offers everything you need not only to understand what marketing is and why it is important to your existence in today's competitive landscape, but how to organize for marketing that will improve your results now. Hands-On Marketing for the Printer will take you from where you are to where you want to be -- in terms of your customers, competitors, growth, and profits.