Cross-Media Cookbook: A Strategy Primer

Cross-Media Cookbook: A Strategy Primer image
ISBN-10:

1929734417

ISBN-13:

9781929734412

Author(s): Kevin Ruttan
Released: Jan 01, 2003
Publisher: NAPL
Format: Paperback, 160 pages
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Description:

Defines the emerging Cross-Media Publishing market and makes a compelling case for early market entry by print services providers and prepress operators, providing the tools and guidance necessary to understand the Cross-Media Publishing market.











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