Customer Creation

Discover the secrets of The Winning Sales Call from part one of Sean McArdle's The Art & Science of Printing Sales. Learn the ingredients of finding the customers you want. This first book from the series is packed full of simple, practical, and easy-to-use skills, together with winning techniques and strategies employed by the "Million Dollar Plus Club."Contact ten times as many prospects and make them customers in half the time.Create "Top-of-the-Mind-Association" in the marketplace for your company.Write and utilize a "Unique Selling Proposition" so that you stand out in a crowd.Develop and perfect your own "30 Second Commercial."Acquire and exploit today's most profitable databases for prospecting.Employ these tools together in an easy-to-use, methodical, daily prospecting program.