Internet Marketing and Sales Strategies

Learn how organizations striving to adapt the Internet to their businesses--particularly their marketing and sales functions--stay plugged in to the rapidly changing world of Internet commerce in Internet Marketing and Sales Strategies. This Best-Practice Report, based on a consortium benchmarking study, examines 14 findings in three focus areas: supporting the customer-focused marketing model, establishing customer-focused e-business capabilities, and providing low-cost-of-ownership technology solutions. Subject Matter Experts Jay Williams, chief technology officer, Nuforia Inc. Steve Carlin, vice president, business development, Nuforia Inc. Best-Practice Partners Charles Schwab Cisco Systems Dell Computer Corporation Eastman Kodak Lucent Technologies Sun Microsystems W.W. Grainger