The Fundraiser's Guide to Irresistible Communications: (Real-World) Field-Tested Strategies for Raising More Money

Here it is: a book that reveals what really works in fundraising. Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.\nDrawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.\nThis easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.\nWhether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.\nFirst published by Emerson & Church this revised edition reflects a change of publisher to Civil Sector Press.\nTable of Contents
The Writing Style of Fundraising The Importance of Being Urgent Make It Easy to Read Long Messages Work Better Grammar for Fundraisers The Content of Fundraising Persuade with Story, Not Statistics Keep It Simple Make It All About the Donor I Have Bad News and Good News Have a Clear Call to Action P.S. I Love You The Design of Fundraising Design for Older Eyes Don’t Skimp on Emphasis Make Images Work for You Plain, Corny, and Obvious The Mental Game of Fundraising Self-Centric Fundraising Three Things You Should Know About Donors Three Deadly Fundraising Myths Proud to Be a Fundraiser