Royal Enfield - A Global Motorcycling Success Story

Royal Enfield motorcycles have been in continuous production longer than any other make in the world and the marque has a rich and fascinating history. It also has a bright future ahead. Exciting new models are being built in the firm’s high-tech factory in Chennai in southern India and sold in ever-increasing numbers in 42 countries around the globe. More new designs are in development.\nThe company is unique in having an Anglo-Indian culture and back story. Royal Enfield is proud of its British roots dating back to 1901, and equally proud of its Indian heritage which had its beginnings in the early 1950s. Now the company has come full circle with a global technology centre having been established in the English Midlands, just a few miles from Redditch where the story began.\nThe book will look at the ethos of the Royal Enfield factory in Chennai, the infectious enthusiasm of the people who make the machines and the biking lives and culture of the many millions who ride them in India.