The Myth Gap: What Happens When Evidence and Arguments Aren't Enough?

Why, rather than the best-qualified candidate ever to run for president, did voters opt for a reality TV star with no political experience? Why, with no idea what it actually meant, did the UK vote for Brexit? In the absence of greater, more unifying narratives, voters opted for the best story available. Once upon a time stories helped us to understand the world and ourselves. We called them myths. Today, we have a myth gap—a vacuum that Alex Evans argues is both dangerous and an opportunity. This book explores how tomorrow’s activists are using narratives for change, how modern stories have been used and abused, and where we might find the right myths to take us forward.