The Cambridge Phenomenon: Global Impact
Description:
Computing, drugs, semiconductors, technology consulting and much more - the extraordinary range of innovations to emerge from the Cambridge cluster of technology companies has had an incalculable influence on the success of other businesses, but as a result has itself remained largely hidden from public view. This book puts Cambridge's contribution into perspective, looking at the different industry sectors and focusing on the personalities whose ground-breaking work has inspired new products, services and business models.
This book tells the important, hidden story of how academic excellence and entrepreneurial endeavour have improved people's lives the world over. It is crucial reading for anybody interested in the ways successful businesses work, and the fundamental role of our great educational institutions in fostering that success.
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