From MORI to Magna Carta Vol. 2: The Selected Writings of Sir Robert Worcester (From MORI to Magna Carta: The Selected Writings of Sir Robert Worcester)

For six decades, Sir Robert Worcester has been the face of British public opinion research. The very best of his writings have been gathered together in this collection including practical guides on polling, the media and reputation to explorations of public attitudes towards the environment, science and trust in national institutions. ¿Bob Worcester is a British Institution and his writings are, and will be, of enduring importance.¿ - Gordon Brown; ¿Sir Robert Worcester has been an essential guide to British politics, government, and society for the past half-century. He has taught us what opinion polls can and cannot reveal. Casting a detached, mid-western eye, he puts the facts and analysis first, without blunting his campaigning zeal for what¿s worth preserving from democracy to the British landscape.¿ - Adam Boulton, Editor-at-Large, Sky News; ¿Sir Robert Worcester has been a major unique figure in the UK over the past forty years. His knowledge of constitutional matters and general political situations in the UK is legion. He is a true political dictionary as well as a leading environmentalist. From MORI to Magna Carta throws much light on his political philosophy and his support for our democracy. Most people with a keen interest in UK politics will find it a valuable addition to their library.¿ - Sir George Russell; ¿Government in a democracy rests on public opinion. Whoever wants to achieve anything in politics must first understand public opinion. No one has done more to analyse it than Bob Worcester, and no one explains it better. His Selected Writings are a goldmine for anyone interested in the working of popular government in Britain.¿ - Vernon Bogdanor, Professor of Government, King's College, London, formerly Professor of Government, Oxford University