Do Purpose: Why brands with a purpose do better and matter more. (Do Books, 7)

Do Purpose: Why brands with a purpose do better and matter more. (Do Books, 7) image
ISBN-10:

190797413X

ISBN-13:

9781907974137

Author(s): Hieatt, David
Released: Jan 07, 2014
Publisher: The Do Book Co.
Format: Paperback, 160 pages
to view more data

Description:

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.