Write to Sell: The Ultimate Guide to Great Copywriting

Write to Sell: The Ultimate Guide to Great Copywriting image
ISBN-10:

1904879993

ISBN-13:

9781904879992

Author(s): Maslen, Andy
Released: Jan 01, 2007
Format: Paperback, 191 pages
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Description:

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.












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