The Bluffer's Guide To Marketing

Perceived demandIn lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place. PresentationThe whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean. DecentralizationAs young marketing trainees discoverlife is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the organizational wheel.” In fact there are many companies where the motorcycle couriers are more integrated” than the marketing department. Marketing plansJust as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similarboth involve rehashing the past and over-promising the future.