The Effective Marketing Manual - Attracting, Creating and Retaining Loyal Clients

The Effective Marketing Manual lays out the strategic groundwork for developing effective internal marketing, or outstanding customer care, and strategic external marketing that includes memorable branding and effective use of both traditional media and internet technologies. Coverage is also given to medical marketing, retailing and emerging issues such as green technologies and animal welfare. This Manual gives out-of-the-box thinking to help owners and managers create effective marketing that works! The CD enclosed contains digital templates that allow owners and managers to create personalized versions of Business Plans and Marketing Plans. Additional tips provided on communication fundamentals, developing marketing copy and succession planning.