The Canadian Direct Marketing Handbook II: Building Customer Relationships
Released: Sep 01, 1998
Publisher: Canadian Marketing Association
Format: Textbook Binding, 328 pages
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Description:
In this, her second book, Marilyn Stewart examines the opportunity confronting today's sasvvy marketers to build relationships with customers. She elaborates and expands on the central ideas of her previous book, The Canadian Direct Marketing Handbook, and helps you indentify and market to your most profitable customers through the relationship-building techniques of direct marketing.
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