The Canadian Direct Marketing Handbook II: Building Customer Relationships
Description:
In this, her second book, Marilyn Stewart examines the opportunity confronting today's sasvvy marketers to build relationships with customers. She elaborates and expands on the central ideas of her previous book, The Canadian Direct Marketing Handbook, and helps you indentify and market to your most profitable customers through the relationship-building techniques of direct marketing.
Best prices to buy, sell, or rent ISBN 9781895812107
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