Start Your Own Seminar Production Business

This book shows the reader how to plan seminars from start to finish, including : how to test-market seminar topics; negotiating techinques for great deals on halls, hotels, and conferencce rooms; how to promatoe a business dwith almost no cash investment ; how to develop and sell tape cassettes of seminars; and igenious public relations tatics that will draw attendees- and profits like a magnet.