The Quixtar Price Is Right

Using simple language and scores of entertaining stories and anecdotes, Dr. Bill Quain clarifies the confusing relationship between prices and profits and explains why it's crucial for independent business owners to understand the difference between consumer-think and business owner-think. This long-overdue book is a must-read for people who are serious about making the transition from working as employees to owning their own fast-growing, high-profit business.