7 Secrets of Marketing in a Multi-Cultural World

7 Secrets of Marketing in a Multi-Cultural World image
ISBN-10:

1890009741

ISBN-13:

9781890009748

Edition: 1
Released: Feb 01, 2001
Format: Hardcover, 304 pages
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Description:

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.












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