Turning Doubters Into Donors - How to Make a Compelling Case for Your Cause

Yes, I will give, are words dear to every fundraiser. But what gets donors to that point? What motivates them? And how can you stoke their desire to give, and give more? Tom Ahern's convention-breaking book answers these and other questions conclusively. He debunks wrongheaded notions like, If we show people how great our programs are, they're sure to give us money. He demonstrates how a shift toward donor love within your organization raises far more money. Even a simple change such as treating your donors as heroes can double your income. Ahern also ferries you on a fascinating journey of why emotions matter so much. You'll discover, for instance, why neuroscientists recommend making your fundraising appeals to the heart first ... and why appealing to reason can actually suppress giving. Whether you're writing your next appeal, redoing your website, preparing your next annual report ... or about to launch your next (maybe your first!) capital campaign ... you need a persuasive, open and shut case.