How to Create Lifelong Donors Through Monthly Giving

In this highly acclaimed book, dotted with invaluable illustrations, monthly giving expert Harvey McKinnon convincingly shows that 1) practically ANY organization can attract monthly donors, 2) even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving, 3) your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort, 4) a majority of these donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years, and 5) with a robust monthly giving program in place, you will have a guaranteed, LOW COST revenue stream you can count on year in and year out.