Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing – for Financial Advisors and their Clients

· invest under stressful circumstances and make sound decisions
· improve client relationships by understanding and recognizing client personalities and behavior
· avoid liability or other problems by recognizing emotional changes in one's self, clients, and associates
· recognize mood, thought, cognitive, and personality disorders and their effects on investing rationally

Investment Euphoria and Money Madness is must reading for anyone seeking to become even bigger winners in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Gunn provides a compelling view of human behavior in a money environment. Because money has a way of stirring emotions and clouding good judgment, it can change the way people behave. Through self-understanding (and understanding client behavior), money managers will learn the keys to dealing with clients and to provide better financial performance.