Reconnecting With Customers: Building Brands & Profits in The Relationship Age

Reconnecting With Customers: Building Brands & Profits in The Relationship Age image
ISBN-10:

188823248X

ISBN-13:

9781888232486

Author(s): Myers, Jack
Edition: First Edition
Released: Jan 01, 1998
Publisher: Spurge, Ink
Format: Hardcover, 250 pages
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Description:

As the Information Age evolves, welcome to The Relationship Age, where relationships come first, the deal second. In today's global marketplace, the irrevocable trend is away from commoditization, and towards marketing and brand-based relationships. Integration is an imperative. Success demands we apply the new Three R's: Reconnecting, Relevance and Results. Myers explains how.


























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