Reconnecting With Customers: Building Brands & Profits in The Relationship Age
Description:
As the Information Age evolves, welcome to The Relationship Age, where relationships come first, the deal second. In today's global marketplace, the irrevocable trend is away from commoditization, and towards marketing and brand-based relationships. Integration is an imperative. Success demands we apply the new Three R's: Reconnecting, Relevance and Results. Myers explains how.
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