Business Writing That Counts

Inside this book is a proven, simple system that will empower your workforce, resulting in immediate increase in productivity and improved bottom-line results. Business Writing That Counts! provides an easy way to manage effective reports, e-mail and correspondence. This edition includes a companion sales writing system to help you Sell Better! Sway Opinion! in less time. Jonathan Todd offers a special section of strategies that focus on persuasion skills and closing the sale through writing.