Bond's Franchise Guide

Truly required reading for any serious franchisee. BOND'S FRANCHISE GUIDE - 1995 EDITION, now in its 8th Edition (previously published as THE SOURCE BOOK OF FRANCHISE OPPORTUNITIES), is the definitive directory of North American franchising. Published by America's most respected authority on the franchise selection process, the GUIDE lists over 2,200 franchise opportunities, divided into 54 distinct business categories. A detailed profile is provided on 1,120 franchises. Supplemental data is provided on over 1,100 others. All data has been 100% verified & represents the most up-to-date & comprehensive information about a potential franchisee's options. The profiles, which are the result of an exhaustive 40-point questionnaire, cover company history, capital requirements (initial cash investment & total investment, on-going royalty & advertising fees, staffing levels, space needs, etc.), initial training & start-up assistance, franchisee selection criteria, specific areas of geographic expansion & much, much more. Since receiving his MBA from Stanford University, the author has spent much of the past 13 years focusing on the franchising industry. As an author, lecturer & consultant, Bond is generally regarded as one of the industry's most knowledgeable & articulate spokesman. Source Book Publications, P.O. Box 12488, Oakland, CA 94604. (510) 839-5471.