Coaches Who Never Lose: Making Sure Athletes Win No Matter What the Score

A 30-minute primer for coaching effectiveness Written by leading sport psychologists, Coaches Who Never Lose is a clear and concise guide to the success of that most important person called Coach. This manual is based on over 25 years of research on coaching behaviors and how they affect athletes. The Mastery Approach to Coaching (MAC), developed and tested in the research program, is a scientfically validated coaching-education workshop.