The Cereal Tycoon

A fascinating and inspiring biography of the man who was called the father of modern merchandising, marketing and advertising, Henry Parsons Crowell, the founder of the Quaker Oats Company. Written by Joe Musser, award-winning film producer-director and author of the best-seller, "Joni" (3.5 million copies sold). Crowell, a contemporary of John D. Rockefeller, presents another side to the entrepreneurs of that day. Excellent reading for business men and women.