Business-to-business Internet Marketing

Business-to-business marketing is the fastest growing segment of direct marketing. Here are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs by demonstrating how to integrate the Internet with traditional direct marketing tactics. Business-to-Business Internet Marketing shows how marketers can take full advantage of this new, more powerful form of interactive marketing. Specific examples and case studies illustrate the concepts. The book's content, examples, links to relevant Web sites, and additional resources are available on the companion Web site that can only be accessed by book buyers.