Marketing on the Internet

Provides a simple seven-step plan for business owners, CEOs, and marketing managers looking to increase sales or start a new business on the Internet. After an overview of the Internet and the Web, chapters explain technological, business, financial, and legal aspects of creating and maintaining a Web site. This third edition is updated to reflect changes in online marketing, and offers expanded focus on the Web and emphasis on business-based decision making. Includes a glossary and a list of Internet resources. Annotation c. by Book News, Inc., Portland, Or.