How to Really Start Your Own Business: A Step-By-Step Guide Featuring Insights and Advice from the Founders of Crate & Barrel, David's Cookies, Cele

Starting your own business represents the biggest risk and the greatest opportunity of your life. Now you can get step-by-step guidance and real-life advice in Inc.'s How to Really Start Your Own Business.
You'll learn where the best new-business ideas really come from, two essential techniques for determining if customers like your idea, when your business idea is most vulnerable to being ripped off...and what you can do to protect it, the most reliable method for calculating how much money you'll need to get started, and the most underrated - and most easily available - sources of start-up money.