How Smart Schools Get and Keep Community Support

This publication presents solutions to the challenges of capturing and then retaining parent and community support and creating a positive school image, including how to: -pass school referenda and budgets -develop strong allies in the community by adopting a "customer" orientation -overcome the objections of concerned parents and community groups to your school's activities and curricula -use surveys, focus groups, and demographic studies to find out what your stakeholders want and need -keep the public informed of school events, issues, and achievements -involve your entire staff in strengthening your school's image -use your school's database, program evaluation, and the media to secure support for your school.