Achieve Total Quality (Business Management)

Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. USing as examples UK and overseas companies in the manufactuing and service sector, he examines ways in which directors and senior managers can develop a quality-driven strategic plan and ensure that it is put into practice throughout the company.