Commercial Management for Shipmasters: A Practical Guide

The aim of this book is to help to improve the commercial performance of merchant shipping through increasing the shipmaster's understanding of that important aspect of his professional role as well as offering an introduction to some aspects of modern management practice. The book examines the operation of a merchant vessel from the user's viewpoint - that is, from the viewpoint of those who generate the demand for services and who, in the long run, pay the wages, in other words, the customer.